Editor-turned-marketing leader with 10+ years of experience turning complex technical concepts into clear, compelling narratives that drive engagement, thought leadership, and growth. I combine a builder’s mindset with a storyteller’s craft—balancing research, best practice, strategy and execution to deliver the right message to the right audience at the right time.

I design and execute multi-channel campaigns that bring cohesion across formats and touchpoints, ensuring every piece contributes to a seamless customer journey. Thriving on collaboration, I work with experts worldwide to get the details right—whether technical, cultural, or contextual—and make campaigns resonate authentically. At the intersection of content, technology, and user psychology, I create stories that are not only effective for business but also meaningful for the people they reach.

Martech Platforms

HubSpot
Salesforce Data Cloud
Mailchimp
Eloqua
Google Analytics

Strategic Capabilities

Segmentation
Email marketing
Content marketing
Conversion rate optimization
Brand strategy

Technical Skills

JavaScript, HTML5, CSS
SQL
Automation
Lead score modeling
MOps

Compliance

CAN-SPAM
GDPR
CASL
WCAG

HashiCorp

Global Integrated Campaigns Manager

May 2024–Current

Lead global omnichannel strategy across paid and owned channels, targeting business and technical decision-makers
Collaborate cross-functionally with Product and Engineering teams to translate complex technical concepts into compelling campaign content and thought leadership materials
Strategize ad campaigns, webinars, email sequences and syndication partnerships with Gartner and other vendors
Analyze content performance data to optimize messaging, identify high-performing content themes, and scale successful storytelling approaches across channels

DoorDash

Sr. Manager, B2B Acquisition

Dec. 2021–July 2023

Managed team of three to drive go-to-market for core products in various regions and verticals
Developed automation strategies that grew channel engagement 171% YoY and increased click-to-open rates 83% YoY through deeper personalization, strategic A/B testing, and dynamic content optimization
Built new in-depth protocols for audience segmentation, intake templates, closed-loop reporting and QA
Directed quarterly project calendars, onboarded vendors and contractors, managed budgets

Hiscox

Digital Demand Generation Manager

Aug. 2019–Nov. 2021

Designed and launched first Consumer Winback program, creating personalized email sequences that achieved 78% CVR (double internal benchmark) and 2% winback rate through psychographic targeting and behavioral triggers
Created cart abandonment email series that boosted conversion rates 8.2% and increased click-to-open rates 331% through dynamic personalization and contextual storytelling
Partnered on SEO content strategy that combined keyword research, high-authority backlinks, and user engagement data to improve campaign performance
Led crisis communications strategy for U.S. policyholders during Covid-19 pandemic, ensuring clear, timely, and empathetic updates across all customer touchpoints

Forter

Sr. Manager, Growth Marketing

Sept 2017–Aug 2019

Created lead scoring model in close collaboration with Sales to define ideal customer profile (ICP)
Developed automated nurture sequences to transfer qualified prospects from high-value content (free trials, demos, white papers) to Sales, enabling personalized outreach based on engagement
Led iterative upgrades for marketing campaigns with Agile decision-making and business analysis
Drove content strategy for account-based marketing, researching key decision-makers and creating tailored email marketing and case studies for target accounts

Oracle

Sr. Manager, Demand Generation (Promoted from Content Marketing Manager in 2016)

Mar 2016–Mar 2017

Promoted after earning Eloqua certification in marketing automation and content personalization
Managed global localization strategy as main liaison for EMEA, ensuring effective content adaptation across markets
Led cross-platform collaboration with Content, Web, and Social teams to create cohesive digital campaigns
Served as content auditor for groundbreaking “Power Of One” global campaign (featured in Ad Age), ensuring editorial quality and brand consistency

Oracle

Content Marketing Manager (Promoted to Sr. Manager, Demand Generation in 2016)

July 2015–Mar 2016

Produced diverse content formats including surveys, quizzes, video scripts, and award-winning blog articles about industry trends and technical topics

Authored digital books about multivariate testing and optimization as lead magnets for gated content campaigns
Created interactive and immersive content using Ceros software, developing unique user experiences that increased engagement and lead generation
Hand-coded and designed responsive email newsletters from scratch, interviewing subject matter experts

Fino Consulting

Sr. Writer, Content Marketing

June 2014–June 2015

Built an end-to-end, multichannel content marketing program, including blog launch, social media strategy, and community engagement through advocacy marketing
Collaborated with data scientists and designers to research and create white papers, case studies, sell sheets, scholarly articles, and user guides about predictive analytics capabilities
Conducted client interviews for qualitative research on ideal customer profiles and testimonial content creation
Developed technical content that translated complex data science concepts into accessible business narratives

Mindshare

Writer, Multimedia Content Marketing

Spring & Summer 2014

Produced multi-format content including display ads, programmatic ads, webinar scripts, sales presentations, and research reports for agency clients
Developed comprehensive style guide to ensure consistent brand voice and editorial standards across all channels
Created real-time social media content and email campaigns for high-profile client campaigns at Jaguar and BuzzFeed

Georgetown University

Producer, Digital & Community Content

Aug 2010–July 2013

Led viral social media campaign that raised $10K for Georgetown Observatory (National Historic Landmark), using content strategically to inspire and mobilize community action
Conducted community interviews and produced news stories about community members’ careers, causes, and organizations, building engagement through human-interest storytelling

HashiCorp: Drove 1130% YoY pipeline growth through strategic content campaigns, including 412% YoY from paid social and 134% YoY from email via persona-driven storytelling and precision targeting
HashiCorp: Influenced $13M in pipeline in one quarter through Gartner partnership and cloud maturity assessment
DoorDash: Exceeded sales targets by 117% through content-driven nurture campaigns and led experiments driving $15M in GMV while increasing store onboarding by 12.4% through strategic automation
Hiscox: Revamped cart abandonment series, boosting conversion rates by 8.2% and increasing click-to-open rates by 331% with dynamic personalization and behavior-triggered content
Forter: Generated $7.2M in revenue and 300% ROI through full-funnel content strategy including webinars, thought leadership articles, and email nurture sequences
Forter: Developed comprehensive lead scoring model based on engagement analytics, enhancing sales and marketing alignment through content performance data

Industry Speaker
At Digital Summit, I delivered a presentation on accessibility in digital marketing, covering WCAG's four key principles, auditing best practices for marketers, and strategies for achieving AA and AAA compliance while building inclusive programs. (2023)

Marketing Case Study
Our DoorDash team was featured in a HubSpot case study for developing custom automations that improved segmentation depth, accuracy, and speed—expediting campaign production and enabling advanced personalization. (2022)

Content Marketing

HubSpot (Issued 2025)
Focus Areas: Brand Storytelling, Search Engine Optimization (SEO)

LinkedIn Marketing Strategy

LinkedIn (Issued 2025)
Audience Targeting, Ad Optimization, Sponsored Content

Inbound Optimization

HubSpot (Issued 2023)
Conversion Rate Optimization, Sales & Marketing Alignment

Email Automations

Mailchimp (Issued 2023)
Marketing Automation, Behavioral Targeting

Google Analytics

Google (Issued 2021)
GA4, Data Analysis, Funnel Optimization

Georgetown University

M.A. Communication, Culture & Technology (2012)

Dartmouth College

B.A. Sociology & English (2006)

Departmental Honors, Class Honors List, Alpha Theta

C.V.